Tuesday06 December 2022

Displaying items by tag: targeted ads

Google has a bit of a history (understatement) of abusing data collection and sneaking in ways to continue collecting data on its users. This type of collection is all in service to their ad business. They want to be able to send targeted ads to users and the only way to do that is to collection information about them. This pattern of behavior has led to more than one lawsuit in the past based on the way they word turning features on or off and what they collect. Even Google’s current proposed solution to excessive data collection for targeted ads is confusing and seems like nothing more than a way to maintain control of the collection process.

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Recently Mark Zuckerberg had to admit that Meta not only had lost a significant amount of money but stood to lose more as changes in attitudes around personal data privacy and targeted ads are changing. In the EU privacy protection laws have impacted Meta in, to them, negative ways. Meta has made what could be interpreted as a threat to pull their services from the EU, it some agreement cannot be reached. They are also upset at Apple after Apple made the outrageous, again to Meta, decision to allow users to opt-in to cross app tracking. This means that Meta’s current data collection schemes are at risk.

Published in In Other News