From The Blog
-
ConnectWise Slash and Grab Flaw Once Again Shows the Value of Input Validation We talk to Huntress About its Impact
Written by Sean KalinichAlthough the news of the infamous ConnectWise flaw which allowed for the creation of admin accounts is a bit cold, it still is one that…Written on Tuesday, 19 March 2024 12:44 in Security Talk Read 702 times Read more...
-
Social Manipulation as a Service – When the Bots on Twitter get their Check marks
Written by Sean KalinichWhen I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean…Written on Monday, 04 March 2024 16:17 in Editorials Read 1577 times Read more...
-
To Release or not to Release a PoC or OST That is the Question
Written by Sean KalinichThere is (and always has been) a debate about the ethics and impact of the release of Proof-of-Concept Exploit for an identified vulnerability and Open-Source…Written on Monday, 26 February 2024 13:05 in Security Talk Read 1113 times Read more...
-
There was an Important Lesson Learned in the LockBit Takedown and it was Not About Threat Groups
Written by Sean KalinichIn what could be called a fantastic move, global law enforcement agencies attacked and took down LockBit’s infrastructure. The day of the event was filled…Written on Thursday, 22 February 2024 12:20 in Security Talk Read 1085 times Read more...
-
NetSPI’s Offensive Security Offering Leverages Subject Matter Experts to Enhance Pen Testing
Written by Sean KalinichBlack Hat 2023 Las Vegas. The term offensive security has always been an interesting one for me. On the surface is brings to mind reaching…Written on Tuesday, 12 September 2023 17:05 in Security Talk Read 2133 times Read more...
-
Black Kite Looks to Offer a Better View of Risk in a Rapidly Changing Threat Landscape
Written by Sean KalinichBlack Hat 2023 – Las Vegas. Risk is an interesting subject and has many different meanings to many different people. For the most part Risk…Written on Tuesday, 12 September 2023 14:56 in Security Talk Read 1856 times Read more...
-
Microsoft Finally Reveals how they Believe a Consumer Signing Key was Stollen
Written by Sean KalinichIn May of 2023 a few sensitive accounts reported to Microsoft that their environments appeared to be compromised. Due to the nature of these accounts,…Written on Thursday, 07 September 2023 14:40 in Security Talk Read 2124 times Read more...
-
Mandiant Releases a Detailed Look at the Campaign Targeting Barracuda Email Security Gateways, I Take a Look at What this all Might Mean
Written by Sean KalinichThe recent attack that leveraged a 0-Day vulnerability to compromise a number of Barracuda Email Security Gateway appliances (physical and virtual, but not cloud) was…Written on Wednesday, 30 August 2023 16:09 in Security Talk Read 2098 times Read more...
-
Threat Groups Return to Targeting Developers in Recent Software Supply Chain Attacks
Written by Sean KalinichThere is a topic of conversation that really needs to be talked about in the open. It is the danger of developer systems (personal and…Written on Wednesday, 30 August 2023 13:29 in Security Talk Read 1893 times Read more...
Recent Comments
- Sean, this is a fantastic review of a beautiful game. I do agree with you… Written by Jacob 2023-05-19 14:17:50 Jedi Survivor – The Quick, Dirty, and Limited Spoilers Review
- Great post. Very interesting read but is the reality we are currently facing. Written by JP 2023-05-03 02:33:53 The Dangers of AI; I Think I Have Seen this Movie Before
- I was wondering if you have tested the microphone audio frequency for the Asus HS-1000W? Written by Maciej 2020-12-18 14:09:33 Asus HS-1000W wireless headset impresses us in the lab
- Thanks for review. I appreciate hearing from a real pro as opposed to the blogger… Written by Keith 2019-06-18 04:22:36 The Red Hydrogen One, Possibly One of the Most “misunderstood” Phones Out
- Have yet to see the real impact but in the consumer segment, ryzen series are… Written by sushant 2018-12-23 10:12:12 AMD’s 11-year journey to relevance gets an epic finish.
Most Read
- Microsoft Fail - Start Button Back in Windows 8.1 But No Start Menu Written on Thursday, 30 May 2013 15:33 in News Be the first to comment! Read 116526 times Read more...
- We take a look at the NETGEAR ProSafe WNDAP360 Dual-Band Wireless Access Point Written on Saturday, 07 April 2012 00:17 in Pro Storage and Networking Be the first to comment! Read 87481 times Read more...
- Synology DS1512+ Five-Bay NAS Performance Review Written on Tuesday, 12 June 2012 20:31 in Pro Storage and Networking Be the first to comment! Read 82032 times Read more...
- Gigabyte G1.Sniper M3 Design And Feature Review Written on Sunday, 19 August 2012 22:35 in Enthusiast Motherboards Be the first to comment! Read 80336 times Read more...
- The Asus P8Z77-M Pro Brings Exceptional Performance and Value to the Lab Written on Monday, 23 April 2012 13:02 in Consumer Motherboards Be the first to comment! Read 70989 times Read more...
Displaying items by tag: Marketing
Has Apple really bought PrimeSense?
Israeli website, Calcalist, has published information that Apple will buy Israeli company PrimeSense, known for its motion-sensing technology... for the second time (this information was published for the first time in July).
Retailers Cutting Prices on iPad Mini Retina and Air for Black Friday
For many years Apple has existed in something of a bubble. The bubble was created by their PR and Marketing division (arguably one of the best on the planet) and was designed to put Apple on a higher platform. Part of this was to paint the hardware and software used in Apple’s products as “higher-quality” which commanded a much higher price. This has allowed Apple to push their products on the market as significantly higher prices than their competition and still maintain great sales.
iPhone 5C below expectations
Recently launched iPhone 5C is reportedly not selling well enough, at least in Apple's criteria. According to latest information provided by the Wall Street Journal, they reduced the production of smartphones shortly after the release.
Manufacturers, Retailers Testing it All for Christmas
“ Now you listen to me, young lady! Even if we're *horribly mangled*, there'll be no sad faces on Christmas.”The Grinch, “The Grinch Who Stole Christmas,” Universal Pictures, 2000
We’ve wrapped up the last of our summer vacations, the kids are back at school and it’s time for your first sighting of a pre-holiday ad or online/in-store Christmas decoration. Don’t worry, retailers have been thinking about it for you. After last year’s white-knuckle Christmas, retailers and manufacturers have been working feverishly to ensure you forget about how you scoured the web and stores looking for bargains. Actually, they learned a lot from all of their efforts to convince you they had the stuff you wanted to buy, give, share. So, they’re pulling out all of the stops and testing a bunch of new technologies to not just finish the season in a solid manner but even produce a little sales lift this year. Retailers have set some aggressive goals for the season; and this year, they’re focused on the bottom-line. It all boils down to their ability to drive sales through strategically timed promotions and totally integrated marketing – web, social media, mobile device, in-store.
Sony increased estimates for PS4 sales
It is now clear to everyone that Microsoft itself has not made any good promotion with the launch of Xbox One at E3, and many would say that they hurt themselves more with the decisions related to this console. In this sense, the Wall Street Journal believes that the increase in Sony's internal estimates of PS4 sales in the first months may be more Microsoft's fault than Sony's.
eBay store windows for internet shopping
After eBay CEO, John Donahoe, announced that the company will use mobile technology to be more involved in the "offline" business, eBay has introduced a project with four physical shop window in which they present a fashion collection by Kate Spade.
Apple Tries to Spin Its Way Out Of Thier Troubles...
Apple has been having a rough time during the first few months of 2013. So far they have been taken to court over their eBook pricing efforts, their tax plans and have even had some older models of their iPhone and iPad banned from import into the US. This all happened to a company that was set to hit $1,000 a share in the latter half of 2012. Sadly for Apple many things have changed since then including their campaign to stomp out competition through the use of patents instead of innovation. Apple’s image and mythology has taken a huge blow while rival companies like Samsung, LG and even HTC and Motorola are working to push new technologies into their products (even if they might not make sense).
Probe Into Apple's EU Sales Tactics Could Spell Trouble
During the Samsung V Apple patent trail we briefly covered some of the requirements that Apple has if you want to sell their products. These requirements include a minimum purchase order, marketing material, special cabinets and displays for Apple products and more. These tactics make it seem almost impossible that anyone would be confused about what they were buying (unless the sales person was not honest). Our coverage was more about the ridiculous claim that Samsung and other Android tablets were creating marketing confusion, but we also talked a little about how these marketing requirements were a little anti-competitive.
Microsoft's New Ad Sends A Confusing and Inaccurate Message
Microsoft has put up an interesting new video spot where they attack the iPad on its in ability to truly multi-task, the static display and Office. The spot is sort of clever and uses Siri to highlight the points at each step. The goal of the ad is to show Windows 8 on a tablet as a true productivity device. As you might expect truth in advertising is a little limited in the ads, but we could be seeing a change in the way that Microsoft is approaching marketing. This is a good thing considering the dreadful sales that Windows 8 and Windows RT are showing right now.
Every 5th person in the U.S. is interested in Apple's smart watch
According to analyst firm ChangeWave survey, every fifth respondent would buy the Apple watch. Of course, provided that the device is introduced first. The survey was conducted in March on 1713 people in the U.S.