From The Blog
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ConnectWise Slash and Grab Flaw Once Again Shows the Value of Input Validation We talk to Huntress About its Impact
Written by Sean KalinichAlthough the news of the infamous ConnectWise flaw which allowed for the creation of admin accounts is a bit cold, it still is one that…Written on Tuesday, 19 March 2024 12:44 in Security Talk Read 704 times Read more...
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Social Manipulation as a Service – When the Bots on Twitter get their Check marks
Written by Sean KalinichWhen I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean…Written on Monday, 04 March 2024 16:17 in Editorials Read 1582 times Read more...
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To Release or not to Release a PoC or OST That is the Question
Written by Sean KalinichThere is (and always has been) a debate about the ethics and impact of the release of Proof-of-Concept Exploit for an identified vulnerability and Open-Source…Written on Monday, 26 February 2024 13:05 in Security Talk Read 1115 times Read more...
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There was an Important Lesson Learned in the LockBit Takedown and it was Not About Threat Groups
Written by Sean KalinichIn what could be called a fantastic move, global law enforcement agencies attacked and took down LockBit’s infrastructure. The day of the event was filled…Written on Thursday, 22 February 2024 12:20 in Security Talk Read 1086 times Read more...
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NetSPI’s Offensive Security Offering Leverages Subject Matter Experts to Enhance Pen Testing
Written by Sean KalinichBlack Hat 2023 Las Vegas. The term offensive security has always been an interesting one for me. On the surface is brings to mind reaching…Written on Tuesday, 12 September 2023 17:05 in Security Talk Read 2134 times Read more...
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Black Kite Looks to Offer a Better View of Risk in a Rapidly Changing Threat Landscape
Written by Sean KalinichBlack Hat 2023 – Las Vegas. Risk is an interesting subject and has many different meanings to many different people. For the most part Risk…Written on Tuesday, 12 September 2023 14:56 in Security Talk Read 1858 times Read more...
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Microsoft Finally Reveals how they Believe a Consumer Signing Key was Stollen
Written by Sean KalinichIn May of 2023 a few sensitive accounts reported to Microsoft that their environments appeared to be compromised. Due to the nature of these accounts,…Written on Thursday, 07 September 2023 14:40 in Security Talk Read 2127 times Read more...
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Mandiant Releases a Detailed Look at the Campaign Targeting Barracuda Email Security Gateways, I Take a Look at What this all Might Mean
Written by Sean KalinichThe recent attack that leveraged a 0-Day vulnerability to compromise a number of Barracuda Email Security Gateway appliances (physical and virtual, but not cloud) was…Written on Wednesday, 30 August 2023 16:09 in Security Talk Read 2101 times Read more...
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Threat Groups Return to Targeting Developers in Recent Software Supply Chain Attacks
Written by Sean KalinichThere is a topic of conversation that really needs to be talked about in the open. It is the danger of developer systems (personal and…Written on Wednesday, 30 August 2023 13:29 in Security Talk Read 1894 times Read more...
Recent Comments
- Sean, this is a fantastic review of a beautiful game. I do agree with you… Written by Jacob 2023-05-19 14:17:50 Jedi Survivor – The Quick, Dirty, and Limited Spoilers Review
- Great post. Very interesting read but is the reality we are currently facing. Written by JP 2023-05-03 02:33:53 The Dangers of AI; I Think I Have Seen this Movie Before
- I was wondering if you have tested the microphone audio frequency for the Asus HS-1000W? Written by Maciej 2020-12-18 14:09:33 Asus HS-1000W wireless headset impresses us in the lab
- Thanks for review. I appreciate hearing from a real pro as opposed to the blogger… Written by Keith 2019-06-18 04:22:36 The Red Hydrogen One, Possibly One of the Most “misunderstood” Phones Out
- Have yet to see the real impact but in the consumer segment, ryzen series are… Written by sushant 2018-12-23 10:12:12 AMD’s 11-year journey to relevance gets an epic finish.
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Displaying items by tag: Marketing
Micrsoft's About Face In Core Values For PCs Will Come Back To Hurt Them
Marketing is a fickle thing and one that can come back to bite a company when they are least expecting it. What has happened is that the marketing people working now are forgetting that the market has a much longer memory than they used to and, of course, the Internet never forgets. This is what Microsoft is facing right now as they try to compete with Apple in slim and ultrabooks (as well as regular notebooks and other products). For years they have portrayed Apple as flashy and overpriced using materials that increase the manufacturing costs without any real benefit to the consumer. Now, however Microsoft is finding itself being bitten by those same marketing campaigns as they work to raise consumer and enterprise interest in Windows 8 (all flavors).
Another Survey Pops Up Heralding the Triumph of The iPhone... Too Bad It Looks Like It Was Stacked
Ok I love the surveys that seem to sprout like magic whenever we get close to anther iPhone launch. It is not just that these are ridiculous precepts of surveying a small sampling and thinking that you are getting an accurate depiction of what a market is interested it is more than they always have some of the most bizarre interpretations that I have ever seen. These are the types of analysis that would have given my statistics instructor a heart attack. I am getting ahead of myself so let me explain in a little more detail.
Microsoft To Make An Announcement Today, Signs Point to Office 15
Today is the day that Microsoft is allegedly going to release Office 15 to the world (although most are galling it Office 2013 now). The rumors started to surface when it was announced that Microsoft would be holding an invite only press event today (July 16 2012) in San Francisco. Just like the debut of the Surface Tablet Microsoft is keeping quiet about the actual news they are going to give out at the event today so they could be announcing almost anything including their own phone, but we think that is unlikely. We know that Microsoft intends to include Office 15 with Windows RT so it is probably much more likely we are going to see something on their new productivity suite.
PC Shipment Numbers from Gartner and IDC Are Being Misused By Many Media Sources
The sales numbers are out for “PC” shipments from both IDC and Gartner. The two fortunetelling firms differ on many numbers but both agree that the shipments of PCs (yes from Apple too) have declined by .1 % over Q2 2011. What we find interesting is how these two very different reports have been portrayed in the media. In particular we find interesting the way that most sites pick and choose the data they want to convey while citing both reports. So let’s take a look at the whole picture and see if we can have some more fun with numbers.
Will Pushing The Windows 8 Launch Date To October Help Recapture Consumer Interest?
Microsoft is looking to get a jump on Windows 8 sales and as such has announced the general availability date. Unlike past releases Microsoft is going to pull the wraps off of Windows 8 (including Windows RT) in October instead of November. We are thinking that they will still probably favor the end of October instead of the beginning simply to make sure they are in the stores for the Holliday rush. This would seem to be a smart move on Microsoft’s part especially as Apple should be launching the next version of the iPhone sometime around then if the rumors are true.
The Corporate Mythology And Its Place In The Market
In our articles and editorials you have heard us use some interesting terms that are not commonly used in marketing or PR. One of these is the Corporate Personality another is the Corporate Mythology. Now, you are never going to hear PR or Marketing people use these terms as they are not always positive. However we feel they are accurate. In fact my first exposure to the term Corporate Mythology was in a class on economics and its impact in military strategy. In it the instructor asked us to identify certain key people in a corporate economy and describe their function in the business and how they affected the whole. When we were done he showed us how these central people formed the corporate mythology by comparing them directly to Norse, Greek and Roman Mythology. It was an amazing thing to see in practice.
Samsung Offers Free Tools (That Were Already Free) To Help iPhone Users Move to Samsung Phones
As part of their War on Apple, Samsung is pulling off some very neat tricks without having to spend a penny. Some of these are basic PR tricks like showing the phone off in the right ways with the right ads, giving extra color choices and also telling people how many other people want it. Of course we would never say that Samsung has not put in its fair share of money to get the Galaxy S III and other products off the ground (not including all of the law suits going on), but that sometimes the best tricks are the ones that do not cost you anything.
Microsoft Has a Major Announcement Planned for Monday
Microsoft is making a “super-secret” announcement on Monday and it has already invited select members of the press… Wait a minute does this sound familiar to anyone else? Sorry we had a momentary flash back to some of Apple’s announcements. In fact it this this similarity that makes many people believe that the show on Monday June 18th will be the official show for Windows RT (and a Microsoft made tablet).
More Apple Censorship News; Apple is Not Censoring the Word Jailbreak, Just the Search for It
So yesterday (Friday May 18th) we heard that Apple was censoring the word “jailbreak” in iTunes and the App Store. This was reported by a few sites and seemed to be rather odd after the backlash from the obvious censoring of a single search string when using Apple’s Siri Voice Assistant. When we ran the story on Siri we had a rather large and enthusiastic response to the article. The one thing that many people kept trying to say was that Apple did not alter the results, but more on that after we talk about the jailbreak issue.
Asus Makes Great Tablets and Now Smart Phones, But Can you Get them Anywhere?
Asus has recently released their quarterly results for the other side of Asus. This is the part of the company that makes and sells notebooks, netbooks, the EEE Pad, PC and Slate. It is also a part of the company that we expect to turn into its own fully fledged market with the potential for direct sales in the future. The numbers look pretty impressive so far with gains across the board.